Sunday, October 24, 2010

CBS gives full season to all its new Shows!



I'm a bit late with this news but CBS did just as NBC did, renew all its new shows! Did $#*! My Dad Says or The Defenders, Hawaii 5-0, Blue Bloods and Mike and Molly deserve a full season? Let's have a look at the season average for all of those shows compared to CBS season average.

CBS Season average in viewers: 11.83 million viewers demo 3.0

Blue Blood: 11.72 million viewers, demo 1.9
$#*! My Dad Says: 10.78 million viewers, demo 3.3
Mike & Molly: 11.44 million viewers, demo 3.7
Hawaii 5-0: 12.16 millions viewers, demo 3.4
Defenders: 10.36 million viewers, demo 2.5

Of all those shows, Blue Blood is on Friday so the expectations are lower especially in the demo 18-49. Blue Blood deserve the full season.

$#*! My Dad Says is below CBS average in viewers but the demo is over CBS average, that earn $#*! My Dad Says a full season.

Mike & Molly is just below CBS average in viewers but well ahead in demo. Mike & Molly was never in danger of not getting a full season order.

Hawaii 5-0 numbers are good as average, well over CBS average in viewers and demo but unlike Mike & Molly, 5-0 is losing viewers every weeks. Is that all cause by people DVRing shows at 10:00pm? From the numbers I have seen, yes.

The only show that shouldn't be getting a full season is The Defenders. It is way below CBS average in viewers and demo, despite having a lead in that does have a 14.212 million viewers and a demo of 3.7. Yes, lik Hawaii 5-0, The Defenders is a 10:00pm show and thus is well DVred, right? The last DVR numbers for the Defenders had an increase of 1,652 million viewers and under a 0.7 in the demo ( number not available since the show didn't make the top 25 shows). The Defenders gets just enough viewers to get a full seasn but its demo don't justify it. My guess is that CBS did give The Defenders a full season because it will move it into the Friday 8:00pm slot once the Criminal Minds Spin Off is ready to take its place on Wednesday 10:00pm after Criminal Minds.

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